Monthly Archives: July 2010

Whether you use the 4-step IP management process just described or not, there are 4 kinds of intellectual property that you can produce and manage.  In other words, there are 4 types of knowledge about any product, service, strategy, or industry. … Continue reading →

OK, I admit that I made this last step sound easier than it really is.  It is NOT as simple as merely selecting some idea and then deploying it.  You actually will be selecting one or more ideas, refining them, … Continue reading →

This step comes third because it does little good to invent product solutions until you know 1) what drives value and 2) the major issues your product faces relative to producing value.  That focuses your ideation and intellectual property creation … Continue reading →