It’s not a seven course meal.
It’s just a snack.
You can consume it in a minute or so.
But, it brings the flavor!
What does your industry think can never change – but wishes would change?
I have seen innovation teams directly attack an industry’s Holy Grail. And succeed. In one industry, all competitors had thought for decades that one product category’s price had to be based solely on the product’s power. A design team discovered how to solve multiple other product problems, created a brand new product experience, and completely shifted how customers perceived value.
Sometimes the toughest challenges provide the best innovation return!
For a thorough guide to innovation techniques that will help you conceive and invent products that customers love, buy Steve’s e-book Made From Scratch.