It’s not a seven course meal.
It’s just a snack.
You can consume it in a minute or so.
But, it brings the flavor!
Prioritizing is often used as a way to become more productive and efficient. For example, focusing on the needs of your big customers can bring you a quick and sizable return.
But in innovation work, ignoring the needs of other customer segments can keep you stuck. Creativity depends on a variety of input from a wide variety of customers. You miss the new trends, you miss how to help new segments grow to be tomorrow’s big customers, and you risk becoming too closed minded to see new opportunities.
Being focused and efficient can provide a short term return, but being open minded fosters the creativity needed for a long term innovation return.
For a thorough guide to innovation techniques that will help you conceive and invent products that customers love, buy Steve’s e-book Made From Scratch.