It’s not a seven course meal.
It’s just a snack.
You can consume it in a minute or so.
But, it brings the flavor!
You just completed refreshing a product. Customers love it! You solved some of their gnarliest problems. So, you’re good now, right? Time to rest and reap the rewards?
Nope. Now that those problems are out of the way, your customers will discover new ones. Plus, the market will change and bring with it new challenges. What are those new problems and challenges?
Innovation is a long term process, just like sales. Your return comes from a series of innovation or re-invention projects, not just one project that you hope will give you a sustainable competitive advantage forever.
For a thorough guide to innovation techniques that will help you conceive and invent products that customers love, buy Steve’s e-book Made From Scratch.